Top 5 Rodent Service Marketing Tactics
By BOBBY KOSSOWICZ
Start 2022 off right by upping your rodent service marketing game. Where to start, you ask? The following can offer some inspiration and help your service grow – regardless of whether you are just starting out or are an experienced pest management professional (PMP).
- Understand your market.
Take a close look at the competitors in your area that are offering rodent services. Become familiar with the particulars of their service offerings, and develop your own value proposition. Clearly explain why your service is more valuable to your clients.
- Advertise.
What media does your target audience consume? In other words, which websites do they visit? Which magazines do they read for information? Where do they go to search for service providers? These are the places you will want to place advertisements for your services.
- Add value.
Look for ways to offer value to your target audience. Consider emailing them a rodent management eBook or a sample of private-label glue boards branded with your logo. Include tips for placement to protect their homes or businesses from rodents. Consider offering a free inspection service, and follow up with a rodent management plan to attack their problems.
- Focus on the customer experience.
Train your employees to go above and beyond with accounts. Take time to talk with customers about ways they can reduce rodent activity on their properties. Follow up to ensure your service tactics are working. Finally, ask for testimonials that you can use online and in your marketing pieces to help new customers feel confident in your services.
- Own the referrals.
In addition to testimonials, don’t be afraid to ask happy customers for their referrals; Train your employees to do the same. Offer these customers something of value, like a free treatment or percentage off their next service, in exchange for a referral. Remember, if you don’t ask, the answer is always no!
|
|
&uuid=(email))
|
|
The New Year offers opportunity for your business – and hopefully some of these ideas spark some new ideas for your company. If the whole list is too daunting, remember to start small and focus on one or two. Ultimately, they can lead to business growth throughout the year.
Bobby Kossowicz is a content creator for the Catchmaster brand. She is a marketing professional in the specialty chemicals industry and owner of Environmental Marketing Solutions (EMS), a niche marketing agency servicing specialty product manufacturers, distributors, and pest management and service companies. Learn more here: catchmasterpro.com/blog/bobby-kossowicz/
PMP's Direct To You provides pest management professionals with educational refreshers on timely and critical topics essential to operational success. Look for the content-rich PMP Direct To You archives at mypmp.net/direct-to-you-archive.
This newsletter was produced by North Coast Media's content marketing staff in collaboration with Catchmaster. |
|
|
|
|
|
&uuid=(email))
&uuid=(email))